Beyond the music
Beatbox Party Bash
Join BeatBox at the BeatBox Party Bash at South Star! Sip on their BRAND NEW Orange Blast flavor, and try their other juicy flavors like Blue Razz, Green Apple, and Hard Tea while you challenge your friends to a game of pong, or cornhole. It’s going to be a blast—don’t miss out!
Celsius
Grab your friends and keep vibes cool by heading to the Celsius tent for delicious flavor and energy to make the most of the party.
Hattie B's Hot Chicken
Nashville Hot Chicken joint Hattie B's is opening in the Rocket City. But first, they're coming to South Star! Swing by their booth, say hello and enjoy some legit Nashville Hot Chicken. They're frying Hot or Not, so there's something for every palate. Follow @hattiebs for updates on their 2025 opening!
Miller Lite All Star Sports Hall
It's Miller Time South Star! Visit the Miller Lite All Star Sports Hall in between sets to cheer on your favorite football team and enjoy an ice-cold beer!
Pepsi
Is Zero really best? Find out for yourself by enjoying a refreshing, ice cold Pepsi Zero Sugar while playing some Pepsi yard games.
Tennessee Valley Chevy Dealers
When you find yourself in-between sets at this action-packed music fest, get a first-hand look at some head-turning models at the Chevy display! Discover some off-road warriors like the rugged Silverado ZR2 and Colorado Trail Boss, or check out some versatile SUVs like the stunning Traverse RS and Trax ACTIV
Tito’s Lounge
Friendships are made with Tito’s! While you’re at South Star Festival, be sure to swing by the @TitosVodka Tent to stock up on some custom swag and get creative making personalized Tito’s friendship bracelets all while you sit back and enjoy a Tito’s cocktail in hand
Walmart Style Tour
Celebrate fall fashion with Walmart, in style! Swing by the Walmart Style Tour for a women’s fashion experience designed just for you. Discover elevated fall fashion, enjoy 1:1 personal styling, get a complimentary color analysis & receive freebies* along the way! *While supplies last
White Claw Shore Club
Come visit us at the White Claw Shore Club! Enjoy a variety of refreshing White Claw Hard Seltzer flavors, fun, giveaways, and as always-good vibes